Anyone can film a commercial. Anyone can slap some paint on a billboard. If you’re ready to try something a little different with your business branding, here are just four ways to think outside of the box when it comes to advertising.
What are the latest trends on Twitter, Facebook and Instagram? Is everyone going crazy for a particular dance? Is everyone using a particular tag? If you can hop on the bandwagon, you can bring attention to your products and services while also establishing yourself as a fun, forward-thinking brand.
This is one of the best ways to get people engaged with your business. Instead of locking yourself in your office and coming up with a new mascot on your own, outsource the challenge to your customers. Let them submit their own ideas, logos and animal drawings, and hand out prizes to the ones that you deem the most worthy. It will bring a lot of positive press to your brand.
Speaking of positive press, you can get some glowing write-ups in the local paper if you’re willing to spend time and money on a good cause. For example, you might donate to a toy drive or roll up your sleeves in a soup kitchen. You can also hand out free products and services from your brand. People will be more inclined to sign up with you if they think that you’re a brand that often gives out freebies.
If you’re still using customer service scripts for your emails and phone calls, it’s time to ditch them. The most successful companies are ones that engage with their consumers on a personal level. They’ll laugh over the phone; they’ll post memes on social media. They’re hip. They’re fun!
These are just a few ways to engage in unique branding services. Whether you’re hoping to completely overhaul your marketing campaigns or simply make a few changes to the way that you interact with social media, use these tips to get the job done.