Important Things to Remember to Keep Your Website Visible in SERPs
With Google Penguin updates any website that violates Google’s webmaster guidelines will have their searching engine rankings lowered. This guidelines will seek to penalize websites that use techniques which are manipulative so that they can achieve high rankings in search engine results pages. Here they are striving to place content as the key, and if your website has great content then it will be recognized over those with little or content with spam. What they penalize are those websites that have doorway or web pages that are created so that visitors who come will be sent to a different page by repeating unrelated phrases to manipulate the relevance of prominence of resources.
Penguin 4 however was released for all countries and languages at the same time. What this means is that wherever your location is, you website will be subjected to these guidelines. This has not changed, but unlike before Penguin 4 is real-time now. With real time, every time there are updates on information about your pages and their links, you page ranking can change. So, both the positive and negative impacts of your actions will become noticeable faster. After being penalized that your webmaster does a great job in its improvement and the removal of harmful links, this real-time algorithm will help you recover from the penalty faster.
Also, unlike the previous updates, this new version has made google algorithm become part of its core algorithm and not a separate filter anymore.
With this present algorithms the focus is not on toxic links on specific pages and the website as a whole.
This latest update will greatly affect the work of an SEO specialist because the micro penalties imposed will be more difficult to track and this means that it is important to audit all important subdomians and specific pages of your website on a regular basis.
Another downside is because you will never be informed if your website is penalized. You can only assume that you were penalized by indirect signs, like a sharp drop in organic traffic or declined positions from some or all of your keywords, including the branded ones.
But since you can see the results of your action quickly, it will also be quicker to recover from this status.
You position in the SERPs should be constantly monitored, in other words. If you want to keep informed, then you need to set up regular email alerts on position changes.
It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. All important subdomains and subdivsion of your website should not be audited for back links. If your website has different language version, then it is essential that each of these versions are audited.