Website Design – What Makes It So Good?
Whenever you work on a new website for a business no matter what its size is, it is very important to know that a good website is what will keep them from coming back. On the other hand, you should not disregard the fact that it varies on individual preferences on knowing what makes it good. So for example, there are those who give more importance on aesthetics while others prefer to make it usable. If you’ll be able to meet all criteria for what’s deemed important to website design, then expect yours to be great.
Number 1. Appearance – no one wanted a website that looks dull or too flashy as it is a sure fire way of turning people’s attention away. As a matter of fact, the best website design is achieved by being able to strike a balance between a site that looks too fancy and boring.
If you wish to draw in emotional attachment from people in your site, then learn how to use colors effectively as it can significantly improve their willingness to make transactions on your page. As a matter of fact, psychology of colors is proven to work and is being used by professional website designers in order to manipulate message to its visitors. The design must not look confusing or too complex but instead, it needs to resemble the business and to what services and/or products you offer.
Number 2. Website purpose – before you start working on website development, you’ll need to set the objectives and ask yourself on how you want your visitors to benefit from your site. The content of the website has to be kept updated regularly and mind you because it is fairly easy to tell whether the site is updated or not. This will reflect negatively on the business as the homepage works like a resume. What you want from your content to is to reflect the main objective and to what it is that you’re trying to do.
Number 3. Usability – due to the reason that the internet has provided us with great amount of information, it is quite hard to grasp other people’s interest and attention and make them stay on your page for long. Among the biggest turn offs for a website visitor is its poor visibility. This is the reason why many web designer and developers make sure that the site isn’t just navigable but user friendly too.
As you talk to your web developer regarding the design of your website, they will tell you that it should not take more than 4 clicks to reach to a specific section of your page. Rather, professionals make sure that they’re applying a general rule of reaching to designated sections in no more than 2 clicks.