It is hard to find a person who has not heard of Nike. Ever since the company was founded on January 25, 1964, Nike has been a household name. One reason for it is obviously the high quality of their products. The athletic shoes, apparels, sporting gears they manufacture are hard to beat in standard, efficiency and longevity. You will find some of the best products online and shop from gofynd.com. But that is not all.
Nike put their main branding strategies into sports deals and endorsements with some of the biggest names in the industry. Nike owns most of the biggest athlete deals in the history. They have sufficiently proved that visibility with the names gives a sports brand much more visibility than advertisements or other forms of promotion. And there are also reasons why sportspeople have also stuck with the brand, some even from their first days of professional sport.
Here, we have listed 5 reasons why most athletes prefer to stay with Nike for their sportswear and gear:
Sure, there are a few more names in the market which are doing well for themselves. But Nike has a worldwide popularity and appeal which is hard to defeat. Over the years, Nike has roped in the biggest names in every sport – Michael Jordan in basketball, Tiger Woods in golf, Christiano Ronaldo in football, Rafael Nadal in tennis, Derek Jeter in baseball and they have also been the sports associate for the Indian Cricket Team for a long time. Needless to say, to be associated in a deal or collaboration with a company like this would be a dream venture for any sportsperson.
They not only do their branding right, but also check off all of the product manufacturing factors as well. Nike products are certainly among the best in the market, otherwise it would not be preferred by so many while playing the most important matches of their lives. You can get a glimpse of the products if you shop from gofynd.com.
Nike is known for innovation and creativity everywhere, from marketing strategy to their technologies. Their R&D team work relentlessly to find out the best possible materials, stitches and scientific technologies to provide maximum assistance. In this way, the athletes do not only get to show off the name, but actually get a lot out of the deal.
The best thing about Nike is, they have the eyes for the talent and they help out the athletes from their rookie days if they see potential. For young players who have just started out, this is a huge deal, both literally and figuratively. So the sentimental factor often works on the athlete’s side, which makes them stick with the brand.
When two big names come together, it is hard to say who helps the other, or maybe both do. That is exactly what happens. When an athlete works with Nike, it inevitably adds to his or her own brand image with his fans.
There are tons of other interrelated factors, that have always worked together to make the Swish logo a global brand and recognizable everywhere. From simply a sportswear manufacturing company, it went to become a corporate juggernaut playing in all the big leagues of business association. You can shop from gofynd.com to get your hands on some of their best products.