How to Find Construction Leads
Construction leads are essential to every business out there operating in the construction industry. Rather if your business services existing homes already built or goes after builders and developers breaking ground on new projects, there are certain strategies that can work to help you find construction leads.
First, you have to determine a budget and how much time you have to invest into finding construction leads. This is essential because if you have a low budget you’re probably going to have to invest more time. This of course doesn’t mean that if you have a high budget you won’t have to invest the time, it just means you have to figure out your resources available before you begin which in this case is time and money.
Second, after you’ve established how much you have in the way of resources you have to craft a plan on which tactics you want to use. The most popular tactics you find for most in the construction industry is digital marketing, direct mail and lead services.
Digital marketing encompasses everything from setting up your website, social media accounts, email marketing, etc. The most attractive aspect of most digital marketing is that the cost of these tactics is typically a lot lower relative to traditional methods.
Direct mail can be a great way to go. The USPS offers great services such as Every Door Direct Mail which means for around $.20 a home, you can touch an entire neighborhood. While a lot of folks out there might argue that this is antiquated method of advertising and hard to track, I think just the opposite. If everyone’s moving to digital marketing and not doing direct mail, won’t you stand out?
Construction lead services can be another great alternative. With these types of services you’ll typically get targeted construction leads delivered directly to you on a regular basis. The trick with construction lead services is to have a strong plan of action in place the moment a lead comes to you.
Third, after you’ve selected which tactics you’re going to use you have to assign a dollar/time value to each for both initial set up and monthly maintenance. Also set goals on how many leads you want to generate for each or what kind of conversion rates you expect. For instance you may choose to build a website, set up Google places, set up a Facebook page, and sign up for a construction lead service.
Don’t be intimated by setting up your marketing items. If you’re budget is lower relative to your available time, you would be amazed at how many digital marketing items you can set up and build out over the course of a weekend. After you have your items set up and you’re getting leads delivered, set goals on how many leads you want to see and what kind of conversion rate you expect. One big warning here, it’s natural if you’re not reaching your goals to want to …