February 2023

How to Find Construction Leads

Construction leads are essential to every business out there operating in the construction industry. Rather if your business services existing homes already built or goes after builders and developers breaking ground on new projects, there are certain strategies that can work to help you find construction leads.

First, you have to determine a budget and how much time you have to invest into finding construction leads. This is essential because if you have a low budget you’re probably going to have to invest more time. This of course doesn’t mean that if you have a high budget you won’t have to invest the time, it just means you have to figure out your resources available before you begin which in this case is time and money.

Second, after you’ve established how much you have in the way of resources you have to craft a plan on which tactics you want to use. The most popular tactics you find for most in the construction industry is digital marketing, direct mail and lead services.

Digital marketing encompasses everything from setting up your website, social media accounts, email marketing, etc. The most attractive aspect of most digital marketing is that the cost of these tactics is typically a lot lower relative to traditional methods.

Direct mail can be a great way to go. The USPS offers great services such as Every Door Direct Mail which means for around $.20 a home, you can touch an entire neighborhood. While a lot of folks out there might argue that this is antiquated method of advertising and hard to track, I think just the opposite. If everyone’s moving to digital marketing and not doing direct mail, won’t you stand out?

Construction lead services can be another great alternative. With these types of services you’ll typically get targeted construction leads delivered directly to you on a regular basis. The trick with construction lead services is to have a strong plan of action in place the moment a lead comes to you.

Third, after you’ve selected which tactics you’re going to use you have to assign a dollar/time value to each for both initial set up and monthly maintenance. Also set goals on how many leads you want to generate for each or what kind of conversion rates you expect. For instance you may choose to build a website, set up Google places, set up a Facebook page, and sign up for a construction lead service.

Don’t be intimated by setting up your marketing items. If you’re budget is lower relative to your available time, you would be amazed at how many digital marketing items you can set up and build out over the course of a weekend. After you have your items set up and you’re getting leads delivered, set goals on how many leads you want to see and what kind of conversion rate you expect. One big warning here, it’s natural if you’re not reaching your goals to want to …

You Are Good at Music and Thinking of Launching Your Music Career? Think Twice!

It is always nice to have a dream, an ambition, else there isn’t a lot to strive for in life. If you love music and you know how to play an instrument, or know how to sing, most probably your dream is to become a rock star, a celebrity or form part of a famous band. Well, if you have the talent and you already write good music, how hard can it be to arrive at the top?

It never was easy to be successful, but unfortunately, the more time passes, the more difficult it is becoming to shine as a musician, singer or band. In the music industry there is a fierce competition. Up to the 80’s, if a musician had the talent it was easier to reach the top. But nowadays it does not depend on how good the musician is, but mostly on luck and on the looks, or maybe even on how much skin one is ready to expose. Why is it so? Like everything else in the world, unfortunately the music industry is money driven like never before. There are a lot of people to blame for such a situation, and no one at the same time. Obviously, like any other kind of art, music means money.

Unlike in the old school days, where in the music industry there was not the amounts of money and fame of today, and business was much quieter, today the record labels are controlling the scene and not the musicians themselves. It is very hard for a talented musician to beat the monstrous marketing powers music labels have. Commercial music is at it’s best, since it is the music which in return produces more money.

I do not have anything against today’s bands and musicians, but I strongly believe that much more effort, skill, talent and will power was needed to write songs, or better called anthems like Bohemian Rhapsody (Queen) or Stairway to Heaven (Led Zeppelin) than to write songs like I got a Feeling (Black Eyed Peas), or Girls (Sugababes). Apart from that, before the musicians themselves used to write their own material in backyards and garages, while nowadays there are a number of labels who are hiring divas and write songs for them, as long as they can sing or dance!

While before musicians and bands literally gave their lives away for music, and battled between themselves to make sure they reach the top, today as long as you are signed with a big label, you’re successful. No matter how commercial your music is, how low quality from the technical point of view your music is, as long as the label got the marketing budget, your song is out there being aired on radio stations and in night clubs, therefore rest assured you’re a success. Unfortunately the generic public is not choosy about music, but listens only to what is fed to …